laurenmallorysmith
Kendra Scott Accessory Design Project
During this course, I worked with a team to design a jewelry line with the idea of customization in mind. Inspired by Austin's vibrant environment, both organic and industrial features are incorporated into 5 designs that allow for screw-in stones to be mixed and matched. I 3D rendered the following designs using Fusion360, to pitch to the design team at the Kendra Scott headquarters.
The Selma Bracelet
The Selma Bracelet was the final design chosen by the Kendra Scott team to further develop and pitch to the team. A CAD Technician at Kendra Scott rendered the Selma Bracelet to our final specifications, shown on the left below. I Photoshopped a few customizable options on the right to show the versatility aspect of the piece.
Marketing
My team developed hypothetical marketing material that we would use for our design if it were to be produced by Kendra Scott.
Photoshoot
Tik Tok
Final Presentation
To view the full developmental process of this project, including my team's consumer research, ideation, 3D printing journey, and marketing material, please view the slideshow below!
